In this modern age, it’s rather difficult to work, rest, get new knowledge and implement other related daily activities without using various products and technologies. Therefore, plenty of people have to visit different shops and make purchases, what usually takes much of their time and energy, as they overcome long distances, wait in long turns and interact with incompetent sellers. Trying to retain customer audiences and meet their requirements, businessmen and vendors aspire to launch their personal web stores and occupy leading positions in the online business environment. Currently, thousands of small and large web shops and malls are ready to provide a buyer with all possible products, which can satisfy his most sophisticated needs and preferences. Moreover, customers have got an opportunity to go shopping from any place and at any time they want. This is very convenient, as shoppers are able to visit a large number of web store departments and buy required things without leaving their work and home places. Talking about online business owners, they are able to get high funds and increase their popularity dramatically, as web shops attract millions of customers every day. However, launching an ecommerce website, you should be ready to work hard to find out online clients’ interests and desires, as well as provide them with rich customer experience. Otherwise, customers will forget about your web store and look for a more reliable and responsible online seller.
As a rule, trying to gain buyers’ loyalty, web store owners provide their online business projects with powerful web shopping carts, use different advertising strategies and equip their websites with additional applications. This is rather obvious, as such approaches can help online businessmen not only stand out of the crowd of competitors, but also attract and retain lucrative customer segments. Nevertheless, plenty of current ecommerce store owners still can’t boast of getting significant revenues and having large customer bases, as they provide online visitors with slow loading website pages, poor performance, low speed and regular website downtimes. In this case, to avoid such website issues and build strong relationships with online customers, some businessmen also resort to advanced development techniques. In my overview below, I will outline main advantages of using the technology of responsive web design for creating websites.
Device Compatibility & Improved User Experience
When customers go shopping online, they prefer to use both simple desktops and mobile devices. Very often, visiting websites via smartphones and tablets, users may face with website inaccessibility or incorrectly displayed content, what will push them away and cost you high profits. Responsive design will allow you to make your website constantly functioning on all devices. In the other words, all your website posts and articles will be displayed and read without any difficulties, not depending on the size of the mobile screen.
As I have mentioned above, more and more online customers make purchases on the go through different devices. For example, a person will start researching your web store catalogs using his desktop and then decide to buy a certain product via a tablet. So, if a customer notices any differences or has to accomplish more steps for making an order than he usually does, he will leave your web store in a timely manner. Thanks to the technology of responsive web design, online shoppers will not have to spend much of their time on adjusting their devices for performing their operations and understanding complicated navigation systems.
Easy Website Management
To attract plenty of online customer segments, a vendor has to launch both a standard ecommerce website and mobile web store. This means that desktop and mobile websites will possess individual advertising and marketing tools, specific customer services and applications, as well as different search boxes. A web store owner must possess high skills and knowledge in management and marketing fields, as he will have to control, update and customize two websites on his own. Possessing a responsive website, you will be able to make changes within a web store only once and then they will be accepted by all devices.
Besides of managing standard and mobile websites, you will also have to think about running two SEO campaigns. When you make your website responsive, you will get only one URL, what will help you avoid sharing clicks and building links for several websites. Moreover, as the responsive design technology doesn’t redirect online visitors between mobile and desktop versions of your web store, so your website traffic and profits will increase dramatically in short terms.
Accomplishing business operations, you shouldn’t forget about your website content. Frequently, hoping to increase their customer audiences, online businessmen provide their websites with high-quality pictures and informative posts and articles about their products. This technique is considered to be useful and effective, as it helps customers get full information about things they want to buy. Thus, the more detailed and practical articles you will write and publish, the more chances you will get that online shoppers will bookmark your ecommerce website for further shopping procedures. However, if you plan to serve desktop and mobile customers, you will have to write content both for desktop and mobile websites.
Those vendors, who manage two websites, usually don’t have time to write new articles, so they mostly add the same content to each of their online business projects, what may lead to Google’s punishments and negatively influence on your website ranking results. Thanks to responsive websites, you will get an opportunity not only to avoid duplicate content penalties, but also decrease your website bounce rates and improve your current SEO campaign.
Low Development Costs
As online businessmen want to outdo each other, they equip their web stores and online multiple marketplaces with various customer services and applications, improve features of their online business projects and buy advanced ecommerce software. Aspiring to provide clients with rich customer experience, website owners may spend significant funds on such development measures. In the case, if vendors possess websites for desktop and mobile customers, they also face with high costs, as they have to hire a larger number of coders and developers, compared to simple web entrepreneurs.
Launching a responsive website, you shouldn’t worry about expensive development procedures. This implies that you will have to update and customize only a single website, which will be able to adapt for different mobile devices without assistance of professional developers. Furthermore, you can spend your saved time and money on growing and promoting your online business brand.
Strengthening Company’s Business Positions
Nowadays, thousands of customers visit online stores through laptops, smartphones and tablets, so your duty is to make your web shop more mobile friendly. For example, using a responsive website, you will be able both to get additional revenues and become a well-known online vendor, as a web store, which constantly works on all devices without outages, is still a technological novelty. Notwithstanding the advantages of responsive web design, plenty of online businessmen haven’t optimized their ecommerce websites for mobile devices yet. So, if you take these facts into consideration and make your online shop responsive, you will be able to reach all your business goals in a short period of time.
Do you know some other benefits of possessing a responsive web store? Then don’t hesitate to share your thoughts with me in comments below.
Nicolas Fincher is a marketing and PR manager working for the CS-Cart ecommerce software company, which offers the comprehensive range of multifunctional shopping cart tools, including CS-Cart and Multi-Vendor software.